Networking Tips From Someone Who’s Actually Great at It - According to Michelle

When I saw Michelle was looking for guest writers on her blog, my first instinct was to pitch something about digital marketing. After all, that’s my wheelhouse! But when I sent her a message on Facebook Messenger, she came back with a different idea. She suggested I write about networking. At first, I was caught off guard, but then a memory popped into my mind—a sweet message I once received. Here’s a little snippet that still makes me smile:

And in case you’re thinking, “Wait, who are you again?” – I’ve got you covered.

Hi, I’m Marilu

I run a digital marketing agency called Gingerbrand Haus—cute name, right? Although Gingerbrand Haus is new (I founded it in January 2024), I’ve been networking and building my personal brand since I was 21. It all began during the pandemic when, stuck in my parents’ house in central Italy, I decided to give my LinkedIn profile a glow-up—ya know, just for fun.

Around the same time, I started messaging small businesses affiliated with my university, asking if they needed an intern for the summer. Spoiler alert, all five internships I scored that year were unpaid (sigh—Italy doesn’t require internships to be paid). But hey, everyone starts somewhere.

Fast forward five years, and networking has become second nature to me. Whether I’m walking into an event or sending a cold email, connecting with people is what keeps my business growing. Today, I’m sharing some battle-tested tips to help you master the art of networking—so you’re not just another unpaid intern, or wallflower.

1. Attend Networking Events—But Choose Wisely

Networking events are a goldmine for meeting people who can help transform your career or business. Sure, some events will feel like a whirlwind where you barely remember names, but in every room, there’s a chance to meet someone who’ll change your path forever. Keep that mindset when you walk in.

That said, don’t overdo it. Exhausted networking doesn’t work. It’s better to skip an event than to show up drained, zoning out in the corner with your phone. Instead, find a pace that keeps you energized.

Also, not all networking events are created equal. Research which organizers host events that align with your goals. Are they bringing in the kind of people you want to meet? For job seekers, that might mean recruiters or hiring managers. For entrepreneurs like me, it’s other business owners who have the resources (and interest) to hire you or collaborate.

Remember, your time is precious. Be selective about which opportunities deserve it.

2. Don’t Fear the Cold Email (or DM)

If you’ve heard cold emailing doesn’t work, ignore that advice. Some of us don’t have the luxury of waiting around for referrals to roll in. We have to go out and make opportunities happen.

Cold emails and DMs have brought me discovery calls, clients, and new connections. Done right, they’re a legitimate tool for growing your network. Take the initiative to research someone, find their contact info, and reach out.

Yes, some people won’t appreciate it, and that’s fine. You’re not an ice cream - you can’t please everyone :) The magic happens when your message lands with the right person.

3. Be Generous

Before you ask for anything, get into the habit of giving. If you’re wondering, “What can I give?”—the answer is simple. Ask the person, “How can I help you right now?”

Most of the time, people will politely decline and move the conversation along. But it’s the offer that counts—it shows you genuinely care. Every now and then, though, someone will take you up on it. And if their ask is reasonable and doesn’t overwhelm your to-do list, why not lend a hand?

Whatever help you offer, don’t attach strings. I can’t tell you how many times I’ve helped improve Instagram or LinkedIn bios without expecting anything in return. Sure, not everyone will reciprocate. But the ones who do? You’ll find they’re willing to go the extra mile for you down the line. Giving creates goodwill—and that goodwill can blossom into something powerful.

4. Be a Good Listener

People love talking about themselves, especially business owners. Their business is personal, like their baby. If you want to build trust and rapport, give them space to share their story and goals.

But don’t just wait for your turn to talk—be present. Listen closely, ask thoughtful questions, and try to understand their perspective. If their vision doesn’t align with yours, that’s okay! Thank them for their time, and move on to someone whose goals resonate more with your own.

5. Don’t Be Afraid to Ask

Sometimes networking is as simple (and as scary) as asking for what you want. Frame your ask in a way that’s clear but respectful. For instance:

• “Do you need help with your digital marketing strategy?”

• “After reviewing my resume, would you be willing to refer me for this position?”

• “Are you currently looking to outsource social media work?”

The worst thing they can say is no, and that’s not the end of the world. Remember—there are billions of people in the world. Don’t waste energy trying to please everyone. Focus instead on finding the right connections that align with your vision and values.

Stay Brave, Stay Hungry, and Stay Juicy 🍊

Networking isn’t just about showing up—it’s about showing yourself. Bring your authentic self into every email, event, and interaction. Be curious, offer value, and don’t hesitate to ask for what you need.

Above all, remember this: the connections you build today might just shape the opportunities of your tomorrow. Stay brave and stay hungry, but most importantly - stay juicy 🍊

Marilu Ciabattoni

Connect with Marilu on LinkedIn